SEGMENTS & PLACEMENTS

Smarter A/B Tested Monetization

Data-Driven Optimal Balance of Ad Revenue and User Experience

SEGMENTS

Create Unique Ad Experiences for User Segments

With Segments, you can separate your audiences with shared criteria or randomly and A/B test different ad strategies on real traffic to discover the one that works best for each user segments.

PLACEMENTS

No More Guessing Where To Place Ads

Use Placements to A/B test different ad impressions at different moments or locations within your app to find the ones with optimal results.

SEGMENTS & PLACEMENTS

Complete Monetization Controls

Manual Prioritization of Ad Networks

Paying vs Non-Paying Users’ Ad Experiences

Geolocation Based Price Floors

Traffic Source Ad Control

Explore More Powerful Segments & Placements Use Cases

A/B Test Because You Never Know Unless You Test.

Higher Ad Revenue
Greater User Experience
More 5-Star Reviews

Start A/B Testing in 3 Easy Steps

FIRST STEP

Select a Portion of Your Users as The Testing User Segment

In addition a percentage of your users, you can also use filters to create quick segments:

Paying vs Non-Paying Users
Session Time
Country, Gender, Age and Much More

SECOND STEP

Adjust The Settings You Want to Test for This Segment

Reward amount for rewarded video
Ads off for particular placement
Ad frequency and intervals
Minimal price floor
And more

THIRD STEP

Compare and Analyze A/B Testing Results

Apply the winning placements as your new default for your user segment, start another A/B test and repeat!

Check out our blog post for more insights on A/B testing using Segments and Placements